Did you know that 95% of purchasing decisions are emotion led? Your audience needs to know more about your business than simply the products or services you sell. They need to be able to trust you, see how your values align with theirs, know that you understand their challenges and how you can provide solution. It’s a tall order.

The Content Gardener uses your brand’s voice to connect and engage readers through copy that provokes emotion, educates, inspires or simply entertains. The products or services you sell satisfies the customers’ needs and wants; writing blogs sells the sizzle not just the steak!

“Your blog is the icing on your website cake.
It gives visitors valuable information in digestible chunks and is an SEO goldmine. ”

But, who do you feed first? The bots? Or, do you nourish the humans? The good news is that the best SEO blog content sustains both.

You must remember the search engines are a question and answer service. They are not here to help your business grow. Their mission is to provide searchers with quality content that answers their questions. This article explains exactly what Google wants from your website’s content - expertise, authoritativeness and trustworthiness (E-A-T).

Your target audience is an inquisitive bunch. They have questions and a thirst for knowledge - so give it to them!

From growing the relationship with your customers to strengthening your brand, writing SEO blogs acts as a catalyst to boost your website’s organic position in the search engines’ results pages. Higher organic ranking position in the results pages gives your business greater online visibility and credibility. Blog traffic increases the number of qualified leads - people who are already actively searching for your products or services. It’s a win-win opportunity.

How can blogging help your business?

  • Develop your brand’s voice

  • Show customers how you can help them

  • Speak your customers’ language

  • Instil confidence that you are a thriving business

  • Strengthen the relationship customers have with your brand

  • Showcase your expertise

  • Increase your brand’s credibility and authority

  • Integrate the best SEO keywords for organic search

  • Increase website traffic

  • Generate leads

  • & ultimately make more sales

What do you get with The Content Gardener’s blog writing service?

Consistent, reliable, stress-free quality SEO content. Each blog post contains researched keywords and phrases; H1, H2 and, if needed, H3 headings; internal links to other pages on the website, and if appropriate, links to quality and relevant external sites. You receive researched, SEO optimised, ready-to-publish blog posts to an agreed deadline and frequency.

You have all the benefits of blogging without the brain drain. No more staring at the flashing cursor on an empty page. You can provide blog titles and ideas if you wish, but there’s no pressure - everything can be taken care of, and yes, images can be supplied too.

How much does website blog and article copywriting cost?

It depends! There are several factors that influence the cost of a blog or article: the complexity of the subject, whether you also need keyword research, and the length of the articles.

To gain the full benefits of a blog section, you must consistently publish quality articles. Blog writing is a long-term inbound digital marketing strategy which is why The Content Gardener offers healthy discounts for multiple-blog commitments.

Get in touch with details of your project for a free no-obligation quote.